By Betsy Barbeau / February 3rd, 2011 / (0) comments
Financial incentives are widely used as a means of motivating individuals to take action to improve their health. Incentive payouts typically take the form of cash or cash equivalents, such as gift cards, reductions in premiums or co-pays. There is increasing evidence that, when applied correctly, incentives can be somewhat effective in driving desired health behaviors. The real problem is that when not designed or applied correctly incentives can be a waste of money and deliver a false sense of accomplishment.