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Effective Incentives Archives

Oco Business Analytics Posts

Design Principles for Effective Health Incentives

By Betsy Barbeau / February 3rd, 2011 / (0) comments

Financial incentives are widely used as a means of motivating individuals to take action to improve their health. Incentive payouts typically take the form of cash or cash equivalents, such as gift cards, reductions in premiums or co-pays. There is increasing evidence that, when applied correctly, incentives can be somewhat effective in driving desired health behaviors. The real problem is that when not designed or applied correctly incentives can be a waste of money and deliver a false sense of accomplishment.

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Oco Business Analytics Posts

Positively Changing Health Behaviors and Outcomes: The Case for Real-time Dynamic Personalization

By Betsy Barbeau / January 13th, 2011 / (0) comments

Experts estimate that one-half of the $1 trillion US healthcare spend is a result of poor health behaviors. At Healthrageous, we believe that the key to significantly reducing costs is to help individuals change their health behaviors. Critical to accomplishing this goal is to understand and embrace the unique aspects of each individual - and to provide a solution that optimally supports each person.

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