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Dynamic Personalization Archives

Oco Business Analytics Posts

Positively Changing Health Behaviors and Outcomes: The Case for Real-time Dynamic Personalization

By Betsy Barbeau / January 13th, 2011 / (0) comments

Experts estimate that one-half of the $1 trillion US healthcare spend is a result of poor health behaviors. At Healthrageous, we believe that the key to significantly reducing costs is to help individuals change their health behaviors. Critical to accomplishing this goal is to understand and embrace the unique aspects of each individual - and to provide a solution that optimally supports each person.

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Oco Business Analytics Posts

Building a much better mousetrap

By Cathy Hartman / November 16th, 2010 / (0) comments

A lot of people ask me what Healthrageous is and what we provide. The answer is that we help people engage in their health in new ways and live healthier lives for the long- term. While that may sound like a bit of marketing fluff, there's hard science, complex technology, and expert medical knowledge behind what we are doing. In a previous post, our CEO talked about why disease management (DM) wasn't living up to its hype. Sure, it's easy to critique what's not meeting expectations, but what about delivering something better? We think we have done just that.

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Oco Business Analytics Posts

Overcoming the limitations of disease management

By Rick Lee / November 9th, 2010 / (3) comments

In early 1995, I was at the forefront of the emerging disease management (DM) industry with a cancer solution. At that time, DM was seen as a “silver bullet” – an approach that would fix all the ills experienced by employers and payers. It turned out that DM as we imagined it was not the answer to our problems. DM has probably peaked at a $5 billion market, and it is now often dismissed as a failed intervention strategy.

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