Positively Changing Health Behaviors and Outcomes: The Case for Real-time Dynamic Personalization

Experts estimate that one-half of the $1 trillion US healthcare spend is a result of poor health behaviors. At Healthrageous, we believe that the key to significantly reducing costs is to help individuals change their health behaviors. Critical to accomplishing this goal is to understand and embrace the unique aspects of each individual – and to provide a solution that optimally supports each person.

What we have tried has not worked; we need a new solution. Current efforts in disease management and wellness have not made a significant, measurable impact on improving population health. We rely on once-per-year health risk appraisals, one-size-fits-all educational strategies, and expensive telephonic coaching. We have collectively achieved dismal engagement rates and only marginal improvement in population health outcomes.

What is needed is a new way to effectively engage individuals in health behavior for the long term – a way that understands and embraces the uniqueness of individuals in terms of their health, behavior, motivations, and needs, and one that delivers proven, effective action plans and support that will engage and enhance an individual in improving health in the short- and long-term.

Healthrageous understands and delivers the new way today. We have a proven way of changing health behavior. The solution is:

• Continuous: Automated quantitative and qualitative monitoring and simplified input
• Personalized: Plans and support are unique at the individual level
• Proven: It is a method with a proven clinical foundation and actual results from a randomized controlled trial
• Always available: Leverages smart phones and other always-on, always-available tools

The core of our solution is dynamic personalization and expert knowledge. Healthrageous is combining the kind of personalization technology used by successful companies like Amazon, Netflix, and Pandora with the best behavioral and consumer marketing science. We call this Dynamic Personalization. It is built upon our:

• Evidence-based understanding of people
• Vast scientific experience and effective treatment plan knowledge
• Technology expertise that allows us to integrate monitoring devices and personal devices, such as smart phones and personal computers
• Philosophy of continuous improvement and testing, meaning that each individual interaction gets better at engaging and supporting health behavior change over time
• Commitment to using sophisticated quantitative analysis, enabled by machine learning

Dynamic personalization is the future; Healthrageous is leading the way. We believe Dynamic Personalization is the solution for how we will finally crack the code on achieving outrageous engagement, measurable health improvement, and cost containment. Check out Healthrageous today! For more on the topic of Dynamic Personalization, please refer to our white paper on our Web site.