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Dynamic Personalization Archives

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The Self Management Revolution is Coming to Health Care

By Rick Lee / February 6th, 2013 / (0) comments

For health care to achieve the kinds of productivity improvements occurring in most industries requires a fundamental shift away from clinician-centric businesses to software enabled, consumer centric business models that facilitate self administration.

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Let’s Not Prematurely Rush Into Integrating Physicians Into Digital Health

By Rick Lee / December 13th, 2012 / (0) comments

It is a daunting and difficult challenge to integrate physicians into business models, without turning them into physician-centric affairs.  I see Digital Health as integrating the consumer into the equation, something that has never been tried before and is a laudable goal intended to add a critical role and voice to the workflow.  When doctors resist a more active consumer, who should win out?

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I Have an App for That – Customization Works

By Rick Lee / October 2nd, 2012 / (0) comments

Researchers at Brigham Young University analyzed more than a hundred apps for promoting physical fitness and were dismayed with the findings. Lead author Sarah VanWagenen said the most common sin committed by a fitness app is lack of customization. "The majority don't ask for age, height, weight or any kind of basic health information," she said. "You just sign up and they give you a program and some advice based on general recommendations."

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Is It Second Nature to Cheat?

By Rick Lee / August 29th, 2012 / (0) comments

There is a cheat looming in many of us. We exhibit the behavior on the golf course, with our expense reports, in retelling stories, in fudging our IRS returns, or anytime when rewards might be more generous if our performance is enhanced. Furthermore, many of us rationalize our cheating (I only cut in line after I saw several others do it).

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Employee Health Programs Must Get Personal

By Rick Lee / July 18th, 2012 / (0) comments

Healthrageous CEO Rick Lee explains several key principles to implementing successful employee health programs. Incentives and goals must emanate from the individual employee to bring about sustained behavior change.

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Reimbursement Policy Needs to Join the 21st Century

By Rick Lee / June 26th, 2012 / (0) comments

Wouldn’t it be great if your primary care physician could look at your last 30 blood pressure scores, recorded over the last 2 months? Well…it is happening today, but it doesn’t happen with nearly enough frequency because the old, tired, inaccurate “one data point” process gets reimbursed; whereas, contextual, longitudinal trends on blood pressure don’t.

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Are Desk Jobs Killing Us?

By Martin Adler / May 2nd, 2012 / (0) comments

We are all familiar with the postural changes associated with deskwork: slumped shoulders, aching backs, and craned necks. Now we are beginning to understand the impact of long hours of sitting on our health and longevity. The better we understand this, the better we understand the resulting financial impact on our nation, projected to be in the trillions of dollars.

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Big Data for Health

By Rick Lee / April 18th, 2012 / (0) comments

What do Iowa cows, National Security Administration staffers, a Georgia homeowner with central air conditioning, a Netflix subscriber in Alaska, and a hypertension sufferer engaged with Healthrageous all have in common? They are all beneficiaries of Big Data, the pattern recognition trend that is being deployed successfully by so many different firms in varying fields.

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Engagement Done Right: TEP Shows How to Get Results

By Rick Lee / March 17th, 2011 / (0) comments

Watching the recent 60 Minutes segment about The Equity Project (TEP) Charter School in New York reminded me of Waiting for Superman, the brilliant documentary by Davis Guggenheim that explored the anxiety-provoking competition amongst inner city youths to get into charter schools. Both of these efforts showed that engagement – even in difficult environments – can work if approached correctly.

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Positively Changing Health Behaviors and Outcomes: The Case for Real-time Dynamic Personalization

By Betsy Barbeau / January 13th, 2011 / (0) comments

Experts estimate that one-half of the $1 trillion US healthcare spend is a result of poor health behaviors. At Healthrageous, we believe that the key to significantly reducing costs is to help individuals change their health behaviors. Critical to accomplishing this goal is to understand and embrace the unique aspects of each individual - and to provide a solution that optimally supports each person.

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