Oco Inc

Dynamic Personalization Archives

Oco Business Analytics Posts

The Self Management Revolution is Coming to Health Care

By Rick Lee / February 6th, 2013 / (0) comments

For health care to achieve the kinds of productivity improvements occurring in most industries requires a fundamental shift away from clinician-centric businesses to software enabled, consumer centric business models that facilitate self administration.

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Let’s Not Prematurely Rush Into Integrating Physicians Into Digital Health

By Rick Lee / December 13th, 2012 / (0) comments

It is a daunting and difficult challenge to integrate physicians into business models, without turning them into physician-centric affairs.  I see Digital Health as integrating the consumer into the equation, something that has never been tried before and is a laudable goal intended to add a critical role and voice to the workflow.  When doctors resist a more active consumer, who should win out?

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Leadership on Lifestyles

By Rick Lee / September 5th, 2012 / (0) comments

Both Mitt Romney and Barack Obama are avid exercisers, as are their wives. I suspect those exercise regimens may be de-emphasized over the next 70 days, but they most certainly represent enviable models of discipline, dietary moderation and regular physical activity to our citizenry. Paul Ryan shames them both with his P90X workouts. The spouses among the 4 party leaders seem to have embraced comparable doses of healthy living and activity. So if leaders lead, instead of apologizing, avoiding, or diminishing the issue that absorbs over $1 trillion every year – self-inflicted chronic diseases like GERD, Type II Diabetes Mellitus, Hypertension, Sleep Apnea and Degenerative Joint Disorders – why are we not hearing anything about self management of our health?

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Oco Business Analytics Posts

Is It Second Nature to Cheat?

By Rick Lee / August 29th, 2012 / (0) comments

There is a cheat looming in many of us. We exhibit the behavior on the golf course, with our expense reports, in retelling stories, in fudging our IRS returns, or anytime when rewards might be more generous if our performance is enhanced. Furthermore, many of us rationalize our cheating (I only cut in line after I saw several others do it).

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Oco Business Analytics Posts

Are Desk Jobs Killing Us?

By Martin Adler / May 2nd, 2012 / (0) comments

We are all familiar with the postural changes associated with deskwork: slumped shoulders, aching backs, and craned necks. Now we are beginning to understand the impact of long hours of sitting on our health and longevity. The better we understand this, the better we understand the resulting financial impact on our nation, projected to be in the trillions of dollars.

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Oco Business Analytics Posts

Weighing in on the Stigma of Addressing Obesity

By Rick Lee / March 21st, 2012 / (3) comments

What is happening to this country?  The Disney Corporation, in conjunction with a progressive insurer, Blue Cross Blue Shield of Florida, decided to dedicate some of its precious real estate at Epcot in order to teach kids the downside of obesity. It was shut down before its official March 5 opening because some parents called it “horrifying, stigmatizing and insensitive.”

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