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Oco Business Analytics Posts

Are Desk Jobs Killing Us?

By Martin Adler / May 2nd, 2012 / (0) comments

We are all familiar with the postural changes associated with deskwork: slumped shoulders, aching backs, and craned necks. Now we are beginning to understand the impact of long hours of sitting on our health and longevity. The better we understand this, the better we understand the resulting financial impact on our nation, projected to be in the trillions of dollars.

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Oco Business Analytics Posts

Big Data for Health

By Rick Lee / April 18th, 2012 / (0) comments

What do Iowa cows, National Security Administration staffers, a Georgia homeowner with central air conditioning, a Netflix subscriber in Alaska, and a hypertension sufferer engaged with Healthrageous all have in common? They are all beneficiaries of Big Data, the pattern recognition trend that is being deployed successfully by so many different firms in varying fields.

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Weighing in on the Stigma of Addressing Obesity

By Rick Lee / March 21st, 2012 / (1) comment;

What is happening to this country?  The Disney Corporation, in conjunction with a progressive insurer, Blue Cross Blue Shield of Florida, decided to dedicate some of its precious real estate at Epcot in order to teach kids the downside of obesity. It was shut down before its official March 5 opening because some parents called it “horrifying, stigmatizing and insensitive.”

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Engagement Done Right: TEP Shows How to Get Results

By Rick Lee / March 17th, 2011 / (0) comments

Watching the recent 60 Minutes segment about The Equity Project (TEP) Charter School in New York reminded me of Waiting for Superman, the brilliant documentary by Davis Guggenheim that explored the anxiety-provoking competition amongst inner city youths to get into charter schools. Both of these efforts showed that engagement – even in difficult environments – can work if approached correctly.

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Design Principles for Effective Health Incentives

By Betsy Barbeau / February 3rd, 2011 / (0) comments

Financial incentives are widely used as a means of motivating individuals to take action to improve their health. Incentive payouts typically take the form of cash or cash equivalents, such as gift cards, reductions in premiums or co-pays. There is increasing evidence that, when applied correctly, incentives can be somewhat effective in driving desired health behaviors. The real problem is that when not designed or applied correctly incentives can be a waste of money and deliver a false sense of accomplishment.

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Positively Changing Health Behaviors and Outcomes: The Case for Real-time Dynamic Personalization

By Betsy Barbeau / January 13th, 2011 / (0) comments

Experts estimate that one-half of the $1 trillion US healthcare spend is a result of poor health behaviors. At Healthrageous, we believe that the key to significantly reducing costs is to help individuals change their health behaviors. Critical to accomplishing this goal is to understand and embrace the unique aspects of each individual - and to provide a solution that optimally supports each person.

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Oco Business Analytics Posts

Closing the Circuit: Smart Phones Enable Truly Impactful Behavioral Change

By Doug McClure / December 21st, 2010 / (1) comment;

We know that to contain the soaring cost of healthcare we need to positively change the health-related short- and long-term behavior of people. But how? At Healthrageous, we believe the answer lies in combining two concepts: connected health and mHealth (mobile health). From clinical trials and work with our customers, we know that our vision of connected health is effective in improving health and reducing healthcare costs. This is accomplished by simultaneously supporting three components: personal devices that automatically monitor a user; a backend system with incredible expertise in effective treatment plans and wellness programs; and a continuous, personalized, and interactive experience for users.

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Designing for Resiliency, Part 1

By Mary Beth Chalk / November 30th, 2010 / (0) comments

What if the majority of healthcare policy, reimbursement infrastructure, business models, evidence-based research, and regulation are attempting to solve our complex healthcare problem in the wrong way? That's what I've come to believe, and that's why we at Healthrageous are tackling the concept of improving healthcare in a different manner. This new approach embraces and is designed to address the inherent complexity of improving individual health at a population level.

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Building a much better mousetrap

By Cathy Hartman / November 16th, 2010 / (0) comments

A lot of people ask me what Healthrageous is and what we provide. The answer is that we help people engage in their health in new ways and live healthier lives for the long- term. While that may sound like a bit of marketing fluff, there's hard science, complex technology, and expert medical knowledge behind what we are doing. In a previous post, our CEO talked about why disease management (DM) wasn't living up to its hype. Sure, it's easy to critique what's not meeting expectations, but what about delivering something better? We think we have done just that.

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Overcoming the limitations of disease management

By Rick Lee / November 9th, 2010 / (3) comments

In early 1995, I was at the forefront of the emerging disease management (DM) industry with a cancer solution. At that time, DM was seen as a “silver bullet” – an approach that would fix all the ills experienced by employers and payers. It turned out that DM as we imagined it was not the answer to our problems. DM has probably peaked at a $5 billion market, and it is now often dismissed as a failed intervention strategy.

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